Your Revenue Has a Story. We Help You Read It.

We help small and mid-sized B2B companies stop losing money in their accounts receivable. No bloated tech stacks. Just strategic AR that fuels cash flow, fixes forecasting, and brings your revenue ops into alignment. If your invoices are aging like bread, we should talk.

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Your AR isn’t broken… But the way your team manages it, might be.

We work with scaling small to mid-sized businesses, typically between $10M and $100M in ARR who are serious about growth, but stuck with AR systems that can’t keep up.

If your cash flow is unpredictable, your collections feel reactive, and your sales and finance teams are stuck in silos, don’t worry you’re not alone.

The Ugly Truth

Reality for most SMBs

This doesn't have to be you.

Do Something Different

Cash flow uncertainty is holding your team hostage.

Late payments are killing your momentum.

Your team’s stuck reacting instead of leading.

You’re leaking revenue and don’t even know where.

Why You Need A Sales-Optimized AR Strategy:

Forecasts You Can Bet On

Know what’s coming in and when, with data that reflects reality, not just hope.

Cash Flow Without Fire Drills

Reduce DSO, collect faster, and unlock capital to reinvest in growth.

Sales + Finance Alignment

Align on how deals are structured, billed, and collected so revenue isn’t left on the table.

Ops That Actually Scale

Move from manual chaos to streamlined, repeatable workflows that don’t break under pressure.

Cash flow is a growth lever, not a guessing game. And your AR should tell you where friction lives, how customers behave, and where revenue is leaking. When you fix that, the whole business gets faster, smarter, and more profitable.

Not sure where you stand? Use This...

12-Step Guide to O2C Maturity

Spot what’s slowing down your cash: Find the real issues hiding in your billing and payment process.

Check how strong your current setup is: Score your system to see what’s working and what needs fixing.

Make sure your teams are working together: See if Sales, Finance, and AR are aligned or stepping on each other’s toes.

Get clear next steps: Walk away knowing exactly where to focus to get paid faster and plan ahead with confidence.

In plain English?

If your cash flow feels unpredictable or messy, this guide shows you where things are breaking down and how to fix them. It’s like a health check for your O2C system, so you can stop guessing and start taking action.

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Want your business to move faster? Fix the way money moves.

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Find the Cash Leaks

Find the leaks costing you time, cash, and credibility. We uncover where your quote-to-cash process is silently breaking; sloppy handoffs, confusing contracts, bad billing terms, and show you exactly how it’s slowing down cash and scaling problems.
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If you can’t see the friction, you can’t fix it.

Align Your Teams

Get Sales, Finance, and CS aligned - for real. We build clear operational rules, ownership, and handoffs that remove the guesswork (and the finger-pointing) between teams, so deals close cleanly and cash comes in faster.

Guardrails don’t slow growth. They stop it from crashing.

Spot Bad Deals Early

Catch bad deals before they hit your cash flow. We train your teams to spot risky customers, bad terms, and potential churn before the invoice even leaves your system, so you aren’t stuck chasing dollars that were never coming.

The best collections strategy? Not having to collect.

Create Cash Flow Clarity

Build an AR engine that scales with you, not against you. We put in escalation paths, repeatable processes, and true cross-functional ownership—so your AR isn’t just "managed"—it’s accelerating your growth without adding more headcount.

Because scaling revenue without scaling cash? That’s a trap.

We’re not kidding

The results speak for themselves:

25 years in accounting Operations

With over two decades of experience spanning five industries — tech, construction, distribution, commercial music, and automotive — one thing’s clear: I was built for this work.

Consistent Improvement

Reduced DSO from 98 to 35 days

Reduction

Decreased past due AR from 49% to 21%.

Consistent Forecast Accuracy

for cash receipts.

Monthly Hours Eliminated

of manual work (through process optimization).

Billing Accuracy

Through developed collection efficiency systems.

Implementation of AR Automation

that transformed collection processes.

When you fix AR at the root, you don’t just collect faster.
You forecast better, grow cleaner, and scale smarter.

These are some of our clients and partners who'd agree.

Sarah McCauley, The Revenue Storyteller^™

About sarah

She has spent over 20 years helping businesses create real clarity around cash flow and revenue operations.

She believes that every missed payment, delayed invoice, and forecast miss is a signal, and when leaders know how to spot the patterns, they can scale smarter and faster.

Sarah has led teams through early stage, hypergrowth, and IPO transitions. She has worked in SaaS (GitLab, InVision, and Changepoint), Construction/Distribution (Wesco, Illinois Brick Company, and Helio Precision), Retail (Circle K) and Private Wealth Management (DF Enterprises) . She knows how to build strategies that connect the way companies sell, bill, and collect, because real growth is built on more than just closing deals.

It is built on cash you can count on.

Today, she helps SMB businesses turn accounts receivable into a strategic advantage that drives stronger forecasting, healthier cash flow, and scalable operations. When companies need practical strategies that create real momentum, they trust Sarah to help them make it happen.

Cash flow doesn’t just report the past, it reveals the future. If you know how to read it, you know how to lead it. That’s the real story I help businesses tell.
- Sarah McCauley

Bring Us In. Get Sh*t Done.

Working with us isn’t about patching symptoms or chasing invoices. It’s about fixing the real problems that slow down cash, stall growth, and create friction between your teams. We help you build a revenue system where deals close cleaner, payments come in faster, and cash flow becomes a strength, not a guess.

Simple, clear, and built to scale with you.

The Cash Flow Clarity Program

Cash flow problems aren’t just finance problems.
They’re visibility problems. Communication problems. Strategy problems.

That’s why we built the Cash Flow Clarity Program, to turn AR from reactive cleanup into a proactive engine for revenue acceleration. When your sales, finance, and operations teams move together, cash moves faster and growth gets real.

Booking with us is simple, because fixing your cash flow should be too.

It’s about building a system that prevents late payments, protects revenue, and scales with you.

What’s Inside: The Sales-Optimized AR Strategy Framework

We work hands-on with your GTM and finance teams to embed these four pillars deep into how you operate:

Use AR Dispute Data to Fuel Better Sales Decisions

Your dispute data is gold, but most teams bury it.
We analyze payment friction trends to arm Sales with the intel to set better expectations, structure cleaner deals, and avoid future write-offs.

Design Smarter Policies with Real AR Insights

Most payment terms are made up, or copied from someone else.
We build yours from scratch, using historical payment behavior and customer risk profiles to craft policies that work in the real world.
Terms that protect your cash and keep customers happy.

Give Sales Visibility into Payment Risk

If Sales doesn’t know a customer’s payment history, they’re selling blind.
We set up risk alerts and dashboards to flag slow payers, payment trends, and high-risk accounts before the deal closes.
No more “we didn’t know.” Just smarter selling.

Build the Sales-AR Playbook

We develop a shared language, shared KPIs, and escalation paths between Sales and AR. So instead of finger-pointing, you get one team focused on making revenue real.
Because revenue isn’t revenue until the cash hits your bank account.

Why It Works

Because We don’t do bandaids. We fix the system.
You’ll walk away with a scalable AR process that actually supports growth.
You’ll finally align Sales + Finance in a way that drives revenue, not tension.
You’ll get visibility, accountability, and a strategy that grows with you.

Think your AR is fine?

Let's Find Out

Apply to work with Effitech and build a system that gets you paid — fast, clean, and consistently.

Because Someone on Your Team Is Definitely Thinking It

We have answers

What even is AR?

Great question. AR stands for Accounts Receivable, aka the money your business is supposed to be getting paid, but hasn’t yet.

Think of it like this: If Revenue is your Tinder match, AR is whether they actually showed up for the date and paid for dinner.
It’s the cash sitting in limbo between “we closed the deal” and “we got the money.”

And when managed right? It’s a gold mine of data that tells you who’s worth selling to, what your terms should look like, and how healthy your business actually is.

How do I know if my AR is a problem?

You know that low-key panic when your CFO says, “Cash looks tight this month”?

Yeah, that’s AR screaming for help.

Here are the red flags:
1. You’re booking revenue but not seeing the cash
2. DSO keeps creeping up but no one owns the number
3. Collections feel like a full-time job (and still don’t work)
4. Forecasting = guesswork + crossed fingers

If your gut says something’s off, it probably is.

Isn’t this just Finance’s job?

Sure it is, if you want Finance to keep chasing invoices from deals they didn’t price, structure, or promise things on.

Here’s the truth: AR is a team sport.

Sales, CS, Ops, and Finance all play a role in getting cash in the door.

And when everyone’s aligned? You stop bleeding money and start building momentum.

Do we really need a strategy for AR?

If you’re okay leaving millions in aging invoices and slowing your growth, then no……… carry on.

But if you want faster cash, cleaner ops, and a team that actually trusts your forecast?

You need more than software.

You need a strategy that connects AR to how you sell, serve, and scale.

Can’t we just automate this?

You can automate a mess… but now it’s just a faster mess.

Automation without strategy is like pouring gasoline on a dumpster fire.

Before you buy another tool, ask:

Do we know where our process breaks down?

Are we solving for speed or actual outcomes?

The right tech helps. But it’s useless without alignment, process, and ownership.

What kind of results should we expect?

Here’s what clients usually see when we lock in the strategy:

1. DSO drops. Cash comes in faster.
2. Sales stops throwing Finance under the bus.
3. Disputes get resolved without drama.
4. Forecasts finally reflect reality.
5. Revenue actually scales - without hiring five more AR reps.

Bottom line? You get cash flow clarity and a system that doesn’t break every time you grow.

Why is AR connected to how we sell?

Because every “we’ll pay in 90 days” started with a Sales conversation.

How you price, discount, and negotiate terms directly shapes your cash flow.

AR is downstream from Sales, so if your deals are messy, your collections will be too.

Can’t my Controller or AR manager handle this?

They can handle collections. But this isn’t about collections.

It’s about strategy, systems, and cross-functional alignment.

This work cuts across Sales, Finance, Ops, and Customer Success, it needs someone who can bridge the silos and fix the foundation.